Genesis of a car / 10-11 aprilie / Centrul Ceh

GENESIS OF A CAR
Peter Wouda explains how it’s done

expozitie, conferinta & workshop in cadrul Filter Design competition
organizatori: Centrul Ceh, Škoda

EXPOZITIE – ROOMSTER maşina + modelul 1:1 / 9-13 APRILIE / CENTRUL CEH
CONFERINTA DE DESIGN AUTO / 10 APRILIE / 10H00 / CENTRUL CEH
WORKSHOP DE DESIGN AUTO / 10 APRILIE & 11 APRILIE / CENTRUL CEH

Filter este prima competitie independenta creata special pentru tinerii designeri din Romania. Prima editie s-a de sfasurat in intervalul februarie-martie 2007, la urmatoarele categorii: design grafic, design industrial si freestyle design.
A doua editie a competitiei are loc in martie-aprilie 2008 si va testa talentul tinerilor designeri romani la categoriile: design grafic, design industrial, design auto, design vestimentar, design de ambalaj, design 3D, web design si freestyle design.

Ca parte a acestei competitii, Centrul Ceh impreuna cu Škoda organizeaza o conferinta si un workshop dedicat designului auto. La conferinta din 10 aprilie, Peter Wouda va povesti ce inseamna sa studiezi design industrial si auto. Va vorbi despre designul industrial in general (cu exemple, motive si explicatii pe cazuri cunoscute si mai putin cunoscute). Apoi la workshopul care continua conferinta, Peter Wouda va lua pas cu pas drumul de la schita la productie al masinii Škoda Roomster, care a debutat ca “studiu” la Salonul International de la Frankfurt (IAA) din 2003, dar care datorita reactiilor pozitive pe care le-a starnit a fost ulterior transformata intr-un model de serie. In plus, Peter Wouda va vorbi despre intregul proces de design intr-o companie mare, cum ar fi Škoda sau Volkswagen (cum functioneaza? cine e implicat?, cat dureaza?) si va arata participantilor la workshop de unde incepi daca vrei sa creezi o masina.

La conferinta si la workshop vom aduce schitele originale, modelul 1:1, prezentat la Frankfurt in 2003 si o masina Roomster.

Conferinta este deschisa publicului larg si gratuita.
Costul unui bilet de participare la workshop este de 75 de euro. Gratuit pentru finalistii concursului Filter Design si pentru 4 bursieri UNA

ENGLISH VERSION

Filter Design Competition is not just a competition; it’s an intense learning session and a communication platform between employers and the potential employees. It’s main objective is to contribute to the growth of importance and quality of design in Romania. This year Filter has expanded its horizons, including more sections – graphic design, industrial design, auto design, clothing design, packaging design, 3D design, web design & freestyle design.

Within this competition, the Czech Center together with Škoda organizes a conference and a workshop on auto design held by Peter Wouda. The topic of the conference will be a general introduction in auto and industrial design (a field that is not taught anywhere in Romania yet). The workshop will focus on the process of design and production, from the first sketches to the actual car. The example that we will follow will be the Škoda Roomster, a car that was supposed to be only a study-model, but due to the positive feedback, it was developed into a serial car. Also, Peter Wouda will talk about the process within a big car company like Škoda or Volkswagen (how does it work? who is involved? how long does it take?) and will show the participants where do you start when designing a car.

At the conference and workshop zou can see the original drawings of Roomster, together with the 1:1 model shown at the Frankfurt International Salon (IAA) in 2003 and a real Roomster car.

The conference is open to public.
The workshop-fee is 75 euros. Free admission for the finalists of Filter and 4 scholarships from the National University of Arts.

PETER WOUDA

Peter Wouda studied cardesign at Pforzheim University and Royal College of Art in London and from 1996 started wor ing as exterior designer at VW. From 2000 to 2006 he was at Skoda in Czech Republic responsible for the exterior design. In that time he also designed the Roomster and the new Fabia and supervised the design of Octavia and Yeti. Since the beginning of 2006 Peter works at the Volkswagen Design Center Potsdam, near Berlin as head of exterior design.

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